GENDERLESS + ORGANIC KIDSWEAR
ABOUT HEJLENKI
HEJLENKI stands for gender-neutral and fairly made clothing for your child.
We don’t separate our collections into girls’ or boys’ pieces — every item is designed for all children.
Our cuts, colors, and patterns are completely gender-neutral, so each piece can be worn and loved by everyone.
How a Pink Sewing Machine Changed Everything
I never expected it, but for my 27th birthday my husband surprised me with a pink household sewing machine. I actually didn’t even want one — but I guess I had complained often enough about baby clothes in the shops: too blue, too stereotypical, too loud, not organic… just not me.
So I started watching video tutorials, reading DIY books, and slowly taught myself how to sew. Before long, I was making little outfits for my son — and to my surprise, people on social media loved them. Everything grew so quickly that I ended up starting the label HEJLENKI almost on a whim.
Now seven years later, HEJLENKI is still here.
And by the way, the name is a little creation of its own: a mix of my nickname Helenki (from Helene) and hej.