We care deeply about our planet—and your little ones. That’s why we produce our baby and kidswear sustainably in small, family-run factories in the EU. We’ve been working with the same producers for years—people we know and trust.
Most of our fabrics and yarns come from high-quality suppliers in Italy, Greece and Germany. All our production partners are certified and committed to fair, safe, and social working conditions. We work in small batches only, with love and care - for your child and our planet.

HEJLENKI began in 2019, founded by me —Helene — just after the birth of my first child. During pregnancy, I noticed how limited and gendered baby clothes were. I wanted a pair of red leggings for my son, but they only existed in the girls’ section — with bows. So, for my birthday, my husband gave me a sewing machine—and I started making my own designs.

To this day, I still design every single collection myself—with heart, purpose, and a love for timeless, unisex children’s wear.

No pink for girls, no blue for boys—just beautiful clothes for cool kids. Our designs are soft, simple, and made to be loved by everyone. Timeless pieces that grow with your child and never go out of style.
We believe kids should be free to be exactly who they are—without limits or stereotypes. That’s why our collections are designed to be truly unisex: timeless styles, colorful tones, and thoughtful details that work for every child.