SALE

up to 50% off

SHOP SALE new arrivals
NEW YEAR

NEW SEASON

We’re so ready for new pieces in our children’s wardrobes. New year, new styles – pieces that feel like spring, joyful, friendly, and colorful
OUR MUST HAVE

TEDDY VEST

This warm teddy vest made from 100% merino wool not only looks super cool, but also keeps your child warm.
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A shared style statement.

The Family Edit

Matching socks turn everyday essentials into a shared design choice. They make togetherness visible in the smallest details.
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Mommy & Mini

A long sleeve to share

Matching pieces bring a subtle sense of unity to daily dressing. Timeless, understated, and designed for real life.
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NEW ARRIVALS

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ACCESSOIRES

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TOPS

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JOIN THE COOL KIDSCLUB

wear. play. grow

Gender-neutral, consciously made kidswear designed to play, wear, and grow with.
Join the Cool Kids Club — for early drops, good vibes & exclusive perks.

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HI AMOUR

Lovely colors, comfy cuts, and not a single stereotype. We make unisex kidswear with a whole lot of heart—designed for wild souls and gentle skin.

Come say hi at one of our pop-up stores or our studio sale!

MEET US

INSPIRED BY MOTHERHOOD

Thoughtful kidswear

A small family brand. Fairly and sustainably produced.

Every piece thoughtfully designed by Helene, a mom of two.

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HEJLENKI SEEN IN